Something I found interesting about this week's reading was the impact that advertisement has on our lives. I completely agree that advertisement now seems to be less about the product and more about the feeling or image the product will convey if purchased. The product then becomes a person's ticket into the social group the individual wishes to be a part of, the advertisement then becomes more than the functions of the given product. Moreover, I found it interesting that this message is a way to hold the audience's attention. In a fast paced society, audiences need something captivating to grab their attention and see the advertisement will tell a story and sell a lifestyle in order to ensure it is being watched. Some advertisements choose to be controversial instead like the Honey Nut Cheerios commercial that featured a multi-racial family, the advertisement was about eating cereal with the family however the producers also chose to speak about the changes in American families. This received both positive and negative attention by audiences, but the point is that is was continually spoken about. What I find interesting too is that the advertisement can be used as a part of the invisible messages advertisements carry about the social changes in society. A YouTube video of children reacting to the advertisement shows how the ad is accepted as normal by the current generation as it reflects everyday life, and has possibly shaped other audiences' thinking without so much as saying anything on the topic. This idea of hidden curriculum is also seen in schools in which teachers shape students behaviour without directly speaking or acting towards the student.
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AuthorMasters of Education student at UOIT charting my growth over the program ArchivesCategories |